{"product_id":"9781849350006","title":"A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency","description":"\u003cp\u003eThe Zapatistas' famous \"Ya basta!\"-enough already!-was the first uttering of a new story: a story about unbinding the ties of official history, uncovering buried seeds of popular resistance, and revealing the glimmerings of a truly insurgent modernity. Combining narrative history, literary criticism, ethnography, and media analysis. A Poetics of Resistance is a refreshing take on Mexico's Zapatista movement by examining the means, meanings, and mythos behind the Zapatista image.\u003c\/p\u003e\u003cp\u003eThe first \"postmodern revolution\" presented itself to the world through a complex web of propaganda in every available medium: the colorful communiqués of Subcomandante Marcos, the ski masks, uniforms, dolls, murals, songs, and weapons both symbolic and real. By proliferating a profound and resonant set of myths, symbols, and grand historical gestures calculated to reflect their ideologies, organizing methodologies, and cultural values, the Zapatistas helped set into motion a global uprising, and the awareness that behind this uprising is a renewed vision of history. This engaging and innovative examination of the Zapatistas' communication strategies will be an important tool for movements everywhere engaged in creating a world where many worlds fit; in demolishing History in order to construct histories; and in unseating not only the powerful, but Power itself.\u003c\/p\u003e","brand":"AK Press","offers":[{"title":"Default Title","offer_id":47060249510128,"sku":"9781849350006","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781849350006_p0.jpg?v=1763752517","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849350006","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}