{"product_id":"9781849542685","title":"Campaign 2010: The Making of the Prime Minister","description":"In the run-up to the general election of May 2010 it was universally acknowledged that whatever the outcome, this vote would start a fresh chapter in British political history. But no one anticipated just how fresh that chapter would be - Twists and turns made it an election like no other. David Cameron launched the Tories' poster campaign with an unblemished photograph of himself - and it became the most parodied image of the election. Nick Clegg went into the fi rst of the leaders' television debates derided as 'The Other One' - and emerged as a major player, with 'I agree with Nick' the campaign's unlikely catchphrase. Mrs Gillian Duffy went out to buy a loaf of bread in Rochdale - and happened to encounter Gordon Brown, with disastrous consequences for the Labour cause. But none of the soap opera of the weeks leading up to 6 May could match the drama of the days following the election's inconclusive result: the positioning, the posturing, the negotiating and the bargaining which eventually saw David Cameron moving into 10 Downing Street in a coalition government with the Liberal Democrats. A fresh chapter in political history - and a fresh level of political theatre incisively described by Nicholas Jones.","brand":"Biteback Publishing, Ltd.","offers":[{"title":"Default Title","offer_id":47140238328048,"sku":"9781849542685","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781849542685_p0.jpg?v=1763754369","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849542685","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}