{"product_id":"9781849545730","title":"What Would Apple Do?: How You Can Learn from Apple and Make Money","description":"\u003cp\u003e\"A good one to read on your iPad!\"— \u003ci\u003eThe Times\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eIn 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.\u003c\/p\u003e\u003cp\u003eSo what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. \u003ci\u003eWhat Would Apple Do?\u003c\/i\u003e brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Biteback Publishing, Ltd.","offers":[{"title":"Default Title","offer_id":47043357442288,"sku":"9781849545730","price":11.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781849545730_p0.jpg?v=1763753112","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849545730","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}