{"product_id":"9781853598852","title":"Motivation, Language Attitudes and Globalisation: A Hungarian Perspective","description":"\u003cp\u003eThis volume presents the results of the largest ever language attitude\/motivation survey in second language studies. The research team gathered data from over 13,000 Hungarian language learners on three successive occasions: in 1993, 1999 and 2004. The examined period covers a particularly prominent time in Hungary's history, the transition from a closed, Communist society to a western-style democracy that became a member of the European Union in 2004. Thus, the book provides an 'attitudinal\/motivational flow-chart' describing how significant sociopolitical changes affect the language disposition of a nation.\u003cbr\u003e\u003cbr\u003eThe investigation focused on the appraisal of five target languages — English, German, French, Italian and Russian — and this multi-language design made it also possible to observe the changing status of the different languages in relation to each other over the examined 12-year period. Thus, the authors were in an ideal position to investigate the ongoing impact of language globalisation in a context where for various political\/historical reasons certain transformation processes took place with unusual intensity and speed. The result is a unique blueprint of how and why language globalisation takes place in an actual language learning environment.\u003c\/p\u003e","brand":"Multilingual Matters Ltd.","offers":[{"title":"Default Title","offer_id":47043423174896,"sku":"9781853598852","price":44.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781853598852_p0.jpg?v=1763597634","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781853598852","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}