{"product_id":"9781854181190","title":"Customer Relationship Management: How to Turn a Good Business into a Great One!","description":"Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.","brand":"Thorogood","offers":[{"title":"Default Title","offer_id":47057981374704,"sku":"9781854181190","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781854181190_p0.jpg?v=1763597854","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781854181190","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}