{"product_id":"9781854182906","title":"Win New Business: The Desktop Guide","description":"\u003cp\u003eThis major new book on how to develop business by a professional with extensive experience of both Europe and the USA is packed with innovative ways of generating leads. A practical source of advice and techniques for winning new business from both new and existing customers, it provides the essential skills for: analyzing customer needs and building relationships; understanding the psychology of selling; writing successful proposals and making outstanding presentations; and pushing through to win.\u003c\/p\u003e\u003cp\u003eDesktop guides are a practical source of reference, guidance, techniques and best practice. They contain an abundance of checklists, charts, do's and don'ts, summaries and special tips.\u003cbr\u003e\u003c\/p\u003e","brand":"Thorogood","offers":[{"title":"Default Title","offer_id":47032800706800,"sku":"9781854182906","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781854182906_p0.jpg?v=1763597867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781854182906","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}