{"product_id":"9781854183880","title":"Strategic Customer Planning","description":"This report guides you through the myriad challenges faced by industrial, consumer product and service companies in today’s uncertain world. Each chapter explores a different part of the strategic customer planning process, explaining the methodology and planning techniques and structures, using examples, formats and checklists to help you implement key account plans. In particular:- Learn how to analyze the threats and take advantage of the opportunities emerging from key new markets such as India and China.- Learn how to deliver additional value to justify price differentials.- Explore the effective steering of customer relationships and use of CRM systems.\u003ci\u003eStrategic Customer Planning\u003c\/i\u003e is very much a \"how to\" Report, providing you with the tools to compile a plan tailored to your organization’s specific requirements. Charts, checklists and diagrams all smooth the process.This report will help you master:- The crucial steps of key account planning- The keys to analyzing customer relationships- The special techniques of bonding mechanisms- The latest technologies for competitive strategic development- New developments in CRM systems.","brand":"Thorogood","offers":[{"title":"Default Title","offer_id":47058641944816,"sku":"9781854183880","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781854183880_p0.jpg?v=1763597878","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781854183880","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}