{"product_id":"9781854184900","title":"The Marketing Strategy Desktop Guide","description":"\u003cp\u003eA comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products\/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.\u003c\/p\u003e","brand":"Thorogood","offers":[{"title":"Default Title","offer_id":47032656658672,"sku":"9781854184900","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781854184900_p0.jpg?v=1763597880","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781854184900","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}