{"product_id":"9781856697477","title":"Guerrilla Advertising 2: More Unconventional Brand Communications","description":"\u003cp\u003eAdvertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.\u003c\/p\u003e","brand":"King, Laurence Publishing","offers":[{"title":"Default Title","offer_id":47038442569968,"sku":"9781856697477","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781856697477_p0.jpg?v=1763598997","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781856697477","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}