{"product_id":"9781857889932","title":"The Third Screen: The Ultimate Guide to Mobile Marketing","description":"\u003cb\u003eThe Ultimate Guide to Mobile Marketing — Revised and Updated\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn American Express Open Forum Best Business Book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?\u003cbr\u003e\u003cbr\u003eWith the “first screen”—the television—companies sent ads directly into consumers’ living rooms, reaching millions with one campaign. The “second screen”—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the “third screen”—the mobile device—changed the game in an even more revolutionary way. \u003ci\u003e\u003cb\u003eThe Third Screen: The Ultimate Guide to Mobile Marketing\u003c\/b\u003e\u003c\/i\u003e defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the\u003cbr\u003echanges in mobile, and equips marketers and businesses for the future.\u003cbr\u003e\u003cbr\u003eA new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.\u003cbr\u003e","brand":"Quercus","offers":[{"title":"Default Title","offer_id":47137178353904,"sku":"9781857889932","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781857889932_p0.jpg?v=1763599439","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781857889932","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}