{"product_id":"9781858112817","title":"Valuation And Exploitation Of Intellectual Property And Intangible Assets","description":"When a company buys another company, how does it value its brands? When an investor is assessing the value of a technology business how does it value its assets? What's a biotech asset worth?\u003cp\u003eThis book takes readers through the legal and accounting principles that govern the valuation of assets. A crucial problem for legal, accounting, banking and venture capital professionals and the owners and managers of IP assets. Contents include:\u003c\/p\u003e\u003cp\u003e- Assessing legal protection of \"intellectual capital\" (protectable intellectual property and other intangibles such as brands)\u003c\/p\u003e\u003cp\u003e- ownership of intellectual capital\u003c\/p\u003e\u003cp\u003e- strength of the intellectual capital\u003c\/p\u003e\u003cp\u003e- Financial Reporting and intellectual capital\u003c\/p\u003e\u003cp\u003e- valuation methods and techniques\u003c\/p\u003e\u003cp\u003e- intellectual property as security for loan facilities\u003c\/p\u003e","brand":"Richard Griffin","offers":[{"title":"Default Title","offer_id":47050802954480,"sku":"9781858112817","price":149.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781858112817_p0.jpg?v=1763599655","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781858112817","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}