{"product_id":"9781860946691","title":"Involving Customers in New Service Development","description":"\u003cp\u003eThis book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.\u003c\/p\u003e","brand":"Imperial College Press","offers":[{"title":"Default Title","offer_id":47043486318832,"sku":"9781860946691","price":140.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781860946691_p0.jpg?v=1763600080","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781860946691","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}