{"product_id":"9781861523778","title":"What Is Strategy and Does It Matter?","description":"\u003cp\u003eIn this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.\u003c\/p\u003e","brand":"Cengage Learning EMEA Higher Education","offers":[{"title":"Default Title","offer_id":47043434152176,"sku":"9781861523778","price":60.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781861523778_p0.jpg?v=1763600736","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781861523778","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}