{"product_id":"9781861543042","title":"Told","description":"\u003cp\u003eGreat business, brands, fashion, art, film, literature, advertising, and design are all about brilliantly told stories. \u003ci\u003eTold \u003c\/i\u003eexplains through words and pictures the importance of story and the universal role it plays as the secret of success. \u003ci\u003eTold \u003c\/i\u003eis about the art of story, not the science. It defines the 20 great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay. It is show, not tell, in action.\u003cbr\u003e \u003cbr\u003eFrom genre to premise, from character to plot, \u003ci\u003eTold \u003c\/i\u003eshows how story works by bringing the principles to life. It takes the art beyond the logical.\u003cbr\u003e \u003cbr\u003eReading \u003ci\u003eTold \u003c\/i\u003eand understanding the power of story will unlock the most amazing creative tool within and open readers up to a whole new world of creative possibilities through storytelling.\u003c\/p\u003e","brand":"Booth-Clibborn Editions","offers":[{"title":"Default Title","offer_id":47050258481392,"sku":"9781861543042","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781861543042_p0.jpg?v=1763600724","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781861543042","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}