{"product_id":"9781877527067","title":"Scientific Advertising","description":"This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business","brand":"The Floating Press","offers":[{"title":"Default Title","offer_id":47165009101040,"sku":"9781877527067","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781877527067_p0.jpg?v=1763603189","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781877527067","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}