{"product_id":"9781887229067","title":"Advertising Campaign Planning","description":"\u003cp\u003eThis book is designed for student ad agencies and college campaign “teams” for the AAF\/NSAC College World Series of Advertising. \u003c\/p\u003e\u003cp\u003eThe basis of the book is a powerful interlocking marketing plan, based on the P\u0026amp;G\/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Copy Workshop, The","offers":[{"title":"Default Title","offer_id":47033241534704,"sku":"9781887229067","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781887229067_p0.jpg?v=1763607390","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781887229067","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}