{"product_id":"9781888577914","title":"Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur - completely revised","description":"\u003cbr\u003eThinking of starting your own business in high-tech? Do yourself a huge favor by reading this book first. The authors, both veterans of many start-ups, address topics vital to your start-up success, such as:\u003cul\u003e \u003cli\u003eFinding start-up opportunities\u003c\/li\u003e \u003cli\u003eLeaving your current employer but keeping your ideas\u003c\/li\u003e \u003cli\u003eProtecting your intellectual property\u003c\/li\u003e \u003cli\u003eManaging the five critical elements of a successful start-up\u003c\/li\u003e \u003cli\u003eSecuring start-up financing\u003c\/li\u003e \u003cli\u003eDealing successfully with venture capitalists\u003c\/li\u003e \u003cli\u003eWriting a winning business plan\u003c\/li\u003e \u003cli\u003eCreating a management team\u003c\/li\u003e \u003cli\u003eHandling employment and compensation--who to hire and how to pay them\u003c\/li\u003e \u003cli\u003eAvoiding the most common mistakes entrepreneurs make\u003c\/li\u003e \u003cli\u003eUnderstanding company valuation and exit strategies\u003c\/li\u003e\n\u003c\/ul\u003eJames Swanson and Michael Baird lay out all the basic concepts clearly, step by step. They demystify the start-up process with frank advice, insiders' tips, and \"been there\" examples. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required to be successful in your new venture.\u003cp\u003eIn good economies and bad, entrepreneurs will continue to lead the way to new markets, new ventures, and new technologies. With this comprehensive new guide, you have a great start to start-up success!\u003c\/p\u003e\u003cp\u003e_____________________________\u003c\/p\u003e\u003cp\u003eSince 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED®, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at \u003cb\u003ewww.ppi2pass.com\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Professional Publications, Incorporated","offers":[{"title":"Default Title","offer_id":47043640295664,"sku":"9781888577914","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781888577914_p0.jpg?v=1763781999","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781888577914","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}