{"product_id":"9781894694698","title":"Be Different or Be Dead: Your Business Survival Guide","description":"A successful business executive, entrepreneur, workshop facilitator and consultant, Roy Osing gives you the real deal: performance enhancement  \u003cbr\u003eand survival ideas based on solid business principles that have been implemented in the real world - strategies that work.\u003cbr\u003e\u003cbr\u003eOsing knows what it takes for businesses to survive in today's chaotic times and achieve extraordinary levels of performance. After a successful \u003cbr\u003ecareer as an executive with a large telecommunications corporation, he formed his own consulting firm, Brilliance for Business, to assist other \u003cbr\u003ebusinesses. As its current president and CEO, he brings a wealth of experience and knowledge to the complex challenges entrepreneurs face in the contemporary global economy. \u003cbr\u003e\u003cbr\u003eFor business strategy executives, marketing and sales managers, customer service managers, business owners and entrepreneurs, Be Different \u003cbr\u003eor Be Dead is an invaluable resource for any leader looking to create competitive edge for their organization and build long term success.  ","brand":"Granville Island Publishing","offers":[{"title":"Default Title","offer_id":47039275565296,"sku":"9781894694698","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781894694698_p0.jpg?v=1763610252","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781894694698","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}