{"product_id":"9781896209982","title":"Mind Into Matter: Arch Transforms Science Into Sustainable Enterprise","description":"\u003cp\u003eMIND INTO MATTER\u003c\/p\u003e\u003cp\u003eSince 1980, when the United States government first allowed universities and laboratories to reap commercial profits from federally-funded projects, top institutions have been licensing their research. Over the past decade, more and more institutions believe the big money is in commercializing the research themselves.\u003c\/p\u003e\u003cp\u003eTo create sustainable technology transfer programs, universities must risk their own capital. In doing so, they find themselves having to set up virtual venture-capital funds - often with sorry results. Yet, technology transfer has had considerable success and continues to hold great promise for universities, scientists, and venture capitalists.\u003c\/p\u003e\u003cp\u003eWhat are the approaches and elements involved in bridging the gap between academic research and entrepreneurial commercial success? \u003ci\u003eMind into Matter \u003c\/i\u003eexplores the hiostory and issues of transferring ideas from university researchlabs to the marketplace, and the commercial and global benefits of this process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Bayeux Arts, Incorporated","offers":[{"title":"Default Title","offer_id":47054779678960,"sku":"9781896209982","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781896209982_p0.jpg?v=1763610258","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781896209982","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}