{"product_id":"9781902433998","title":"The Strategic Marketing Plan Audit","description":"The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit).\u003cp\u003eThe audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing marketing objectives and find out: \u003c\/p\u003e\u003cp\u003ea) how well your marketing strategy and tactics are aligned with those objectives \u003c\/p\u003e\u003cp\u003eb) and whether they are achieving those objectives in practice. \u003c\/p\u003e\u003cp\u003eFollowing an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: \u003c\/p\u003e\u003cp\u003eStep 1: Mission Statement \u003c\/p\u003e\u003cp\u003eStep 2: Marketing Appreciation \u003c\/p\u003e\u003cp\u003eStep 3: Conclusions and Key Assumptions \u003c\/p\u003e\u003cp\u003e4Step : Strategic Objectives \u003c\/p\u003e\u003cp\u003eStep 5: Core Strategy \u003c\/p\u003e\u003cp\u003eStep 6: Key Policies \u003c\/p\u003e\u003cp\u003eStep 7: Administration and Control \u003c\/p\u003e\u003cp\u003eStep 8: Communication and Timing\u003c\/p\u003e","brand":"CAMBRIDGE STRATEGY PUBLICATIONS","offers":[{"title":"Default Title","offer_id":47033132581104,"sku":"9781902433998","price":215.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781902433998_p0.jpg?v=1763612469","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781902433998","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}