{"product_id":"9781904764830","title":"Lord of the Rings: Popular Culture in Global Context","description":"\u003cp\u003eMuch more than a successful film trilogy, \u003ci\u003eLord of the Rings\u003c\/i\u003e has become an unparalleled media phenomenon. Through its impact on regional as well as global industries, and stretching from a British origin over Hollywood to a New Zealand appropriation it has challenged our thinking about the commercial contexts of popular culture. \u003ci\u003eLord of the Rings: Popular Culture in Global Context\u003c\/i\u003e brings together leading scholars in the fields of media and film studies to explore the various strategies and implications underlying the global presence of \u003ci\u003eLord of the Rings\u003c\/i\u003e. Chapters address how the trilogy has been planned and received as a media business; how it was received by critics and fans, and how spin-offs, franchises, associated media, and indeed the text itself have been affected by its success and appeal. The book covers different national contexts and presents a lively and diverse combination of textual, historical and empirical study.\u003c\/p\u003e","brand":"Wallflower Press","offers":[{"title":"Default Title","offer_id":47048014037232,"sku":"9781904764830","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781904764830_p0.jpg?v=1763614673","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781904764830","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}