{"product_id":"9781905430406","title":"Power Branding","description":"Stand Out. Get Noticed. Be Remembered.\u003cp\u003eDo you often struggle for inspiration when people ask you what you do?\u003c\/p\u003e\u003cp\u003eWould you like to charge a premium for your service but fear your customers won't pay it?\u003c\/p\u003e\u003cp\u003eDo you feel like you have to 'fake it to make it'?\u003c\/p\u003e\u003cp\u003eIs it becoming increasinlgy difficult to stand out in a crowded, 'me too', market-place?\u003c\/p\u003e\u003cp\u003eDo you put people to sleep with your\u003cbr\u003e'sales patter' and would you even notice?\u003c\/p\u003e\u003cp\u003eDo you think branding is just about your logo and business stationery?\u003c\/p\u003e\u003cp\u003eCan you really harness the power of\u003cbr\u003e'big budget branding' on a shoestring?\u003c\/p\u003e\u003cp\u003eThe answer is yes!\u003c\/p\u003e\u003cp\u003eIn this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47059594445040,"sku":"9781905430406","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781905430406_p0.jpg?v=1763615628","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781905430406","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}