{"product_id":"9781905736560","title":"Brand America: The making, unmaking and remaking of the greatest national image of all time","description":"\u003cp\u003e\u003cb\u003eThis is the new edition of the story of how the USA became the greatest and most influential brand of all.\u003c\/b\u003eCountries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and with technological supremacy (Microsoft, Dell, IBM). America is well-informed (CNN, \u003ci\u003eTime, Newsweek\u003c\/i\u003e) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned.This book traces American history up to and including Obama, the values of Brand America and the growth of anti-Americanism. America is truly the greatest branding story of them all and this fully updated book tells it for the first time.\u003c\/p\u003e","brand":"Marshall Cavendish Books, Limited","offers":[{"title":"Default Title","offer_id":47040079855856,"sku":"9781905736560","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781905736560_p0.jpg?v=1763616221","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781905736560","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}