{"product_id":"9781906434380","title":"Don'T Just Roll The Dice - A Usefully Short Guide To Software Pricing","description":"How do you price your software? Is it art, science or magic?\u003cp\u003eHow much attention should you pay to your competitors?\u003c\/p\u003e\u003cp\u003eThis short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.\u003c\/p\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003eChapter 01: Some - but not too much - Economics\u003c\/p\u003e\u003cp\u003eChapter 02: Pricing Psychology: What is your product worth?\u003c\/p\u003e\u003cp\u003eChapter 03: Pricing Pitfalls\u003c\/p\u003e\u003cp\u003eChapter 04: Advanced Pricing\u003c\/p\u003e\u003cp\u003eChapter 05: What your price says about you (and how to change it)\u003c\/p\u003e\u003cp\u003eWhy read this book?\u003c\/p\u003e\u003cp\u003e\"At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they’d introduced themselves there was no time left to talk about software pricing. I’ve had similar experiences; in fact, “How do I price my software?” is probably the most common question I’m asked by software entrepreneurs and product managers.\u003c\/p\u003e\u003cp\u003eThis handbook is an attempt to answer that question.\" Neil Davidson, Author.\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e\u003cp\u003eNeil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Red Gate Books","offers":[{"title":"Default Title","offer_id":47043780706544,"sku":"9781906434380","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781906434380_p0.jpg?v=1763617283","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781906434380","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}