{"product_id":"9781906681340","title":"The Enterprise As Story: the role of narrative in enterprise-architecture","description":"Most current approaches to enterprise-architecture describe everything in terms of structure. Yet people work better with story than with structure - and people are the enterprise. As we expand the architecture towards a true whole-of-enterprise scope, we need to describe the enterprise as story.\u003cp\u003eStory is everywhere in the architecture - even the enterprise itself is a story. This ground-breaking book places story at centre-stage for the architecture, itself using a narrative structure to explore the role of narrative in enterprise-architecture. Via business story-structures such as the Market-Cycle, and genres such as We Sell Certainty, it shows how stories underpin every aspect of the enterprise - and how we can use story within the architecture to enhance overall enterprise effectiveness. \u003c\/p\u003e\u003cp\u003eTopics covered include:\u003cbr\u003e- how to use story and narrative to assist in sensemaking for architecture\u003cbr\u003e- how to create engagement in the architecture through story\u003cbr\u003e- how to balance structure and story for better business results\u003cbr\u003e- how to identify and use business-story genres to guide overall architecture\u003cbr\u003e- how to change the organisation's relationships with its 'anti-clients' from business-risk to business-opportunity \u003cbr\u003e- how to use story-patterns to identify and resolve strategic business-issues\u003cbr\u003e- how to leverage your own experience to create stronger architecture stories\u003c\/p\u003e\u003cp\u003eIf you want to create real engagement in the architecture and the enterprise, this is one book you'll definitely need.\u003c\/p\u003e\u003cp\u003eTom Graves has been an independent consultant for more than three decades, in business transformation, enterprise architecture and knowledge management. His clients in Europe, Australasia, and the Americas cover a broad range of industries including banking, utilities, manufacturing, logistics, engineering, media, telecoms, research, defence and government. He has a special interest in architecture for non-IT-centric enterprises, and integration between IT-based and non-IT-based services.\u003c\/p\u003e\u003cp\u003eThe Tetradian Enterprise Architecture Series presents new developments on theory, principles and practice of enterprise architecture - moving beyond IT to the whole enterprise.\u003c\/p\u003e","brand":"Tetradian","offers":[{"title":"Default Title","offer_id":47065556091120,"sku":"9781906681340","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781906681340_p0.jpg?v=1763617900","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781906681340","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}