{"product_id":"9781906863289","title":"CULT-URE: Ideas can be dangerous","description":"\u003cp\u003eCulture is your local consensus reality; your clothing, cuisine and hairstyle, the music you listen to, the films you see; your values, ideas, beliefs and prejudices. Culture, unlike race, is not a compulsory accident of birth, but an intellectual position. \u003c\/p\u003e\u003cp\u003eToday culture has a powerful new vector: the internet. Ideas - from a YouTube video to a viral marketing phenomenon or a fundamentalist religion - are travelling further and faster, and changing the cultural landscape like never before. In a new electronic democracy of ideas, cultural power is devolving to the creative individual. We will soon all have the means to create; we just have to decide whether it be art or bombs. In our symbol-drenched lives we desperately need a way of decoding the messages that bombard us. \u003c\/p\u003e\u003cp\u003eWritten and designed by Rian Hughes, CULT-URE is the culmination of a decade's research into why and how we communicate. CULT-URE provides a thought-provoking exploration into media convergence within our digital age and an insider's guide into the changing nature of communications, perceptions and identities. Set to become a cult publication for the digital generation, CULT-URE is the 21st century answer to Marshall McLuhan's seminal The Medium is the Message. CULT-URE is your thought-provoking guide to surviving the new media revolution, and a potent inoculation against infection by dangerous ideas.\u003c\/p\u003e","brand":"Carlton Books Ltd","offers":[{"title":"Default Title","offer_id":47048536031472,"sku":"9781906863289","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781906863289_p0.jpg?v=1763781299","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781906863289","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}