{"product_id":"9781906884123","title":"Creative B2B Branding (No, Really)","description":"B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.\u003cbr\u003eWhat readers will gain from 'Creative B2B Branding (no,really):\u003cbr\u003e\u003cbr\u003e~ A deep focus and understanding of B2B branding from the coalface\u003cbr\u003e~ The immediate ability to apply B2B brand theory directly to business\u003cbr\u003e~ Visible improvement to brand value - simply, easily,instantly\u003cbr\u003e~ The ability to shape the case for creative change and improved budget support\u003cbr\u003e~ A view of Social Media, Digital Strategy and Online Tools applied to B2B brands\u003cbr\u003e~ Inspiration, motivation and comfort derived from the experience of others","brand":"Goodfellow Publishers","offers":[{"title":"Default Title","offer_id":47052380078320,"sku":"9781906884123","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781906884123_p0.jpg?v=1763617621","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781906884123","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}