{"product_id":"9781907282249","title":"The Heist: Cracking the Marketing Code Through Authoring a Book","description":"\u003cp\u003eDo competitors in your field with a lot less experience, insight and expertise gain more clients than you do?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDo you feel that, despite your efforts, you are making little headway in your market?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost marketing approaches are tactical, do \u003cem\u003ethis\u003c\/em\u003e and \u003cem\u003ex\u003c\/em\u003e will happen, do \u003cem\u003ey\u003c\/em\u003e and you’ll sell \u003cem\u003ez\u003c\/em\u003e products… At least that is the promise, rarely do these basic tactics truly deliver.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis \u003cem\u003ePublisher’s Guide\u003c\/em\u003e, designed for experts and business owners, helps you develop a rich marketing strategy that you are always in control of and which is always true to your message.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour clients are trapped and they are waiting for you to rescue them. Discover how you can create compelling books, content and products that attract prospects, inform them about your solutions and convert them to satisfied customers and clients.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"mPowr Ltd","offers":[{"title":"Default Title","offer_id":47059600802032,"sku":"9781907282249","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907282249_p0.jpg?v=1763618504","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907282249","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}