{"product_id":"9781907293245","title":"The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder","description":"Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? \u003cp\u003e\u003cb\u003eThe Unauthorized Guide to Doing Business the Richard Branson Way\u003c\/b\u003e draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:\u003c\/p\u003e \u003cp\u003e1. Pick on someone bigger than you\u003cbr\u003e 2. Do the hippy, hippy shake\u003cbr\u003e 3. Haggle: everything's negotiable\u003cbr\u003e 4. Make work fun\u003cbr\u003e 5. Do right by your brand\u003cbr\u003e 6. Smile for the cameras\u003cbr\u003e 7. Don't lead sheep, herd cats\u003cbr\u003e 8. Move faster than a speeding bullet\u003cbr\u003e 9. Size does matter\u003cbr\u003e 10. Never lose the common touch\u003c\/p\u003e \u003cp\u003eWant to be the best? The secrets of phenomenal success are in your hands.\u003c\/p\u003e \u003cp\u003eCheck out the other \u003cb\u003eUnauthorized Guides\u003c\/b\u003e in this series: \u003cb\u003eJamie Oliver\u003c\/b\u003e; \u003cb\u003eDuncan Bannatyne\u003c\/b\u003e; \u003cb\u003eAlan Sugar\u003c\/b\u003e; \u003cb\u003eBill Gates\u003c\/b\u003e; and \u003cb\u003ePhilip Green\u003c\/b\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47132015689968,"sku":"9781907293245","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907293245_p0.jpg?v=1763618788","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907293245","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}