{"product_id":"9781907293320","title":"Start: How to get your business underway","description":"It doesn't t matter what  you start with - an idea to fill a gap in the market, boredom with your current job, or a desire to be your own boss. What matter sis that you stop dreaming and start doing.\u003cp\u003eYou don't need to be a master mathematician to work out whether your business idea has a decent chance of working out or not. Nor do you have to research and validate every minute detail of your business models before you can launch it successfully. We have all met people who dream of starting their business 'one day' but who never quite get round to it.\u003c\/p\u003e\u003cp\u003eWith plenty of practical advice and user-friendly tips, Start will help you ask yourself the questions that need asking before you get going.\u003c\/p\u003e\u003cp\u003eNo more excuses. this could be the start of something great.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47131956248816,"sku":"9781907293320","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907293320_p0.jpg?v=1763619100","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907293320","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}