{"product_id":"9781907293474","title":"Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules","description":"Coming from conversations with executive teams of technology companies, venture capitalists, and M\u0026amp;A advisers, the insights contained in \u003ci\u003eWhy Killer Products Don't Sell\u003c\/i\u003e are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47132003303664,"sku":"9781907293474","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907293474_p0.jpg?v=1763618100","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907293474","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}