{"product_id":"9781907498428","title":"Don'T Sell We'Re British","description":"WHY IS SELLING TO THE BRITISH SO DIFFICULT?\u003cp\u003eIn the USA... most sales-people are treated with respect - like friends.\u003c\/p\u003e\u003cp\u003eIn the UK... most sales-people are treated with suspicion - like adversaries.\u003c\/p\u003e\u003cp\u003eIn the USA... many people enjoy the sales process and expect to be sold to.\u003c\/p\u003e\u003cp\u003eIn the UK... many people will do everything possible to avoid being sold to.\u003c\/p\u003e\u003cp\u003eIn America... sales-people are regarded as professionals like accountants and lawyers. \u003c\/p\u003e\u003cp\u003eIn Britain... sales-people are treated as nuisances and scoundrels; a necessary evil.\u003c\/p\u003e\u003cp\u003eWe may all be speaking the same language but what works on one side of the Atlantic is very likely to meet with cynicism or outright hostility on the other. So, if want to be a successful sales-person in the UK or Europe, the first lesson you have to learn is this:\u003c\/p\u003e\u003cp\u003eThe role of a sales-person working in the UK isn't to 'sell' in the American sense. If you want to sell to British customers you have to do something different.\u003c\/p\u003e\u003cp\u003eYou have to make your potential customers want to buy.\u003c\/p\u003e\u003cp\u003eIn this vital sales manual, Tony Dimech shows you how to create more demand and boost your selling success when dealing with customers who have somehow acquired the famous British reserve.\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47043717169392,"sku":"9781907498428","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907498428_p0.jpg?v=1763618867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907498428","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}