{"product_id":"9781907642456","title":"The Smart Entrepreneur: Part I: Idea Creation \u0026 Evaluation","description":"The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.  Part I looks at how business ideas are matched with credible opportunities, whether you're starting from a perceived market or from a tecnology or competence that you'd like to commercialise. We emphasise the importance of considering a range of possibilities and evaluating each new idea with respect to existing alternatives already on the market, and perhaps modifying or improving it accordingly.","brand":"Elliott \u0026 Thompson","offers":[{"title":"Default Title","offer_id":47137089847536,"sku":"9781907642456","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907642456_p0.jpg?v=1763619758","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907642456","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}