{"product_id":"9781907642487","title":"The Smart Entrepreneur: Part IV: Marshalling Resources","description":"The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Part IV describes the resources - primarily human and financial - you need to bring a business to fruition, and discusses how to work out a strategy and roadmap for obtaining the most suitable resources at the right time.","brand":"Elliott \u0026 Thompson","offers":[{"title":"Default Title","offer_id":47137153188080,"sku":"9781907642487","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907642487_p0.jpg?v=1763620536","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907642487","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}