{"product_id":"9781907720826","title":"Smarter Bank: Why Money Management is More Important Than Money Movement to Banks and Credit Unions","description":"With Smarter Bank, Ron Shevlin provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. \u003cp\u003eRon approaches important topics like innovation, big data, engagement, and the migration to money management very directly and with a critical eye for the data behind his statements. He then rewards the reader with deeper context, humor and his iconic snarky point of view. This is a book that you'll refer to time and time again and it's one that will ultimately have impact on your bank's strategy and bottom line. \u003c\/p\u003e\u003cp\u003eBradley Leimer, Head of Innovation, Santander, N.A.\u003c\/p\u003e\u003cp\u003eRon Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior.Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed. Banks that don't follow his advice are dinosaurs and will definitely be left behind, and will most probably go out of business.\u003c\/p\u003e\u003cp\u003eBrett King, Author of Breaking Banks and Founder of Moven www.brettking.com\u003c\/p\u003e\u003cp\u003eSearching Finance is delighted to announce the publication of Smarter Bank by Ron Shevlin, author of the popular marketing and financial services blog,Snarketing.\u003c\/p\u003e\u003cp\u003eThe goal of the book is simple:\u003c\/p\u003e\u003cp\u003eHelp banks and credit unions become more profitable, react to and benefit from emerging technological disruptions, and regain consumer trust.\u003c\/p\u003e\u003cp\u003eAt the moment, the banking industry is actually fairly profitable. But respectable? Not quite. Profitable and respectable need not be mutually exclusive.\u003c\/p\u003e\u003cp\u003eIn short, it's about how to become a \"smarter\" bank. \u003c\/p\u003e\u003cp\u003eSmarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services-and smarter about making money.\u003c\/p\u003e\u003cp\u003eTable of Contents\u003cbr\u003eForeword by Brett King\u003cbr\u003eIntroduction\u003cbr\u003ePart One: Banking's Biggest Problem\u003c\/p\u003e\u003cp\u003eChapter One: What's The Problem In Banking?\u003cbr\u003eHumor Break: Bank Mergers I'd Like to See\u003cbr\u003eChapter Two: The Innovation Question\u003cbr\u003eChapter Three: The New Competitive Dynamic\u003cbr\u003eHumor Break: Bank Slogans We'd Like to See\u003c\/p\u003e\u003cp\u003ePart Two: Speed Bumps On the Road To The Future\u003cbr\u003eChapter Four: Do You Trust Me?\u003cbr\u003eHumor Break: Songs For the Citi\u003cbr\u003eChapter Five: Overcoming The Customer Engagement Hurdle\u003cbr\u003eChapter Six: Pruning The Branches\u003cbr\u003eHumor Break: The Branch of the Future\u003c\/p\u003e\u003cp\u003ePart Three: The New Consumers\u003cbr\u003eChapter Seven: Debunking The Myths About Gen Y\u003cbr\u003eHumor Break: Redefining The Generations\u003cbr\u003eChapter Eight: The Real Underserved Market: Gen WHY\u003cbr\u003eChapter Nine: Moms: The Real Decision-Makers\u003cbr\u003eHumor Break: Women are People Too (Who Knew?)\u003cbr\u003eChapter Ten: The Rise of the Smartphonatics\u003cbr\u003eHumor Break: Financial Diseases\u003cbr\u003eChapter Eleven: The Unbanked, Debanked, and NeoBanks\u003cbr\u003eHumor Break: Dear Dick Durbin\u003c\/p\u003e\u003cp\u003ePart Four: The New Technologies\u003cbr\u003eChapter Twelve: The Unfulfilled Promise of PFM\u003cbr\u003eHumor Break: What Would You Name Your New Bank?\u003cbr\u003eChapter Thirteen: The Social Media Mirage\u003cbr\u003eHumor Break: Simplified Guide To Social Media Decision-Making\u003cbr\u003eChapter Fourteen: Big Data Delusions\u003cbr\u003eChapter Fifteen: The Mobile Wallet Opportunity\u003cbr\u003eChapter Sixteen: The Mobile Finance Apps Opportunity\u003c\/p\u003e\u003cp\u003ePart Five: The New Marketing\u003cbr\u003eChapter Seventeen: Mobile Payments: The Fifth P of Marketing\u003cbr\u003eChapter Eighteen: The New Bank Marketing\u003c\/p\u003e\u003cp\u003eAfterword: From Money Movement to Money Management\u003cbr\u003eAcknowledgements\u003cbr\u003eReferences\u003c\/p\u003e","brand":"Searching Finance Ltd","offers":[{"title":"Default Title","offer_id":47055668183280,"sku":"9781907720826","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907720826_p0.jpg?v=1763619987","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907720826","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}