{"product_id":"9781907974281","title":"Do Design: Why beauty is key to everything","description":"\u003cp\u003eSo much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Some say beauty is a luxury. But what if it is key to creating a better world for us all?\u003c\/p\u003e\u003cp\u003eDesigner Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered. Is it a thing of beauty? Do Design you will inspire you to:\u003c\/p\u003e\u003cp\u003e- Improve your creative process\u003cbr\u003e• Raise the quality and craft of your work\u003cbr\u003e• Consider the experience as much as the product\u003cbr\u003e• Adopt simplicity, utility and honesty as guiding principles\u003c\/p\u003e\u003cp\u003eWe are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love – for a long time to come.\u003c\/p\u003e","brand":"Works in Progress Publishing Ltd","offers":[{"title":"Default Title","offer_id":47047637827824,"sku":"9781907974281","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781907974281_p0.jpg?v=1763619847","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781907974281","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}