{"product_id":"9781908293046","title":"Change Magic","description":"What is change?\u003cbr\u003eIs it something that you do?\u003cbr\u003eOr is it something that happens?\u003cbr\u003eIs it even possible to change? To improve?\u003cbr\u003eAnd why are managers and leaders always changing something? Culture change programs, behavioural change programs, service improvement programs? Why can't people just leave things the way they are?\u003cbr\u003eCorporate managers know that change is expensive, and traditional change programs are largely ineffective. Culture change doesnt change the culture, because culture isn't the cause of the problem, and it's not even something that you can change anyway. And yet, you absolutely know when it is different.\u003cbr\u003eThis is the very essence of Change Magic, that you cannot improve anything. You cannot even change anything. What you can do is to take action, to do something today that you did not do yesterday.\u003cbr\u003eChange is not an action, it's a perception.\u003cbr\u003eAs a Change Magician, you will learn how to make change easy, effortless, invisible. You will learn how to create agile, flexible, adaptable organisational cultures. And you'll leave people amazed, thrilled, wondering, \"How did you do that?\"","brand":"CGW Publishing","offers":[{"title":"Default Title","offer_id":47033215582448,"sku":"9781908293046","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781908293046_p0.jpg?v=1763621679","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781908293046","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}