{"product_id":"9781908424570","title":"What is EA: A Pragmatic Explanation","description":"\u003cp\u003eEnterprise Architecture has existed (in many forms) for a long time, and there are many “experts” around to educate others. Books and training courses abound.\u003c\/p\u003e\u003cp\u003eHowever, EA is currently at the same point in time, as Chemistry was when Chemists were Alchemists. So perhaps a better term for Enterprise Architecture is Enterprise Alchemy and a better term for Enterprise Architects is Enterprise Alchemists. (It is perhaps fitting that the acronym does not need to change!)\u003c\/p\u003e\u003cp\u003eThe parallels between what EA claims and what alchemy claimed are intriguing.\u003c\/p\u003e\u003cp\u003eThat may see flippant or a pathetic attempt at humour, however, in admitting that, as a profession, EA is about as mature as alchemy was hundreds of years ago, we have made the most important step of all.\u003c\/p\u003e\u003cp\u003eThe first step.\u003c\/p\u003e\u003cp\u003eWe have stopped being unconsciously incompetent and we are now concisely incompetent.\u003c\/p\u003e\u003cp\u003eAdmitting that EA is as mature as Alchemy is big thing. Many people will not agree (mostly the Alchemists!). Many people have a vested interest in presenting themselves and their companies as “experts” even when their expertise just turns out to be “whatever we think”.\u003c\/p\u003e\u003cp\u003eThe time has come for a change.\u003c\/p\u003e\u003cp\u003eThe time has come for Enterprise Alchemy to grow up and Become Enterprise Architecture.\u003c\/p\u003e\u003cp\u003eThis book presents a information to define Enterprise Architecture, and Architects in a Pragmatic fashion.\u003c\/p\u003e\u003cp\u003eIt does not purport to be the end of the road.\u003c\/p\u003e\u003cp\u003eBut it does try to be the beginning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pragmatic EC Ltd","offers":[{"title":"Default Title","offer_id":47047301333232,"sku":"9781908424570","price":69.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781908424570_p0.jpg?v=1763622172","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781908424570","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}