{"product_id":"9781908999528","title":"Music, Markets and Consumption","description":"\u003cp\u003eA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eIntroduction; Part I ''\" Shaping Forces: Ch 1 Economics and Technology; Ch 2 Policy and Law; Part II ''\" Production Perspectives: Ch 3 Music as Product; Ch 4 Musicians; Ch 5 Music Brands; Ch 6 Music Brand; Part III Consumption Perspectives; Ch 7 Music Consumption; Ch 8 Music, Fans and Fandom; Ch 9 Music and Community; Part IV Music Marketspaces: Ch 10 Venues; Ch 11 Festivals; Ch 12 Theorising Music Marketing and Consumption; References\u003c\/p\u003e","brand":"Goodfellow Publishers","offers":[{"title":"Default Title","offer_id":47062209036528,"sku":"9781908999528","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781908999528_p0.jpg?v=1763622919","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781908999528","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}