{"product_id":"9781909183421","title":"How to Choose, Brief and Work with Graphic Designers","description":"A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary evil’, best avoided, but if that’s not possible, then best done cheaply. This down-to-earth, succinct handbook will show you why you should choose your designer as carefully as you would choose a new, senior member of staff; why good design need not cost any more than bad design; what the difference is between a ‘brief’ and a ‘briefing’; how to stop design budgets spiralling out of control; how to conduct tenders; how to get the best from your designers; how to handle approvals; and how to judge design concepts. It is packed with practical advice and guidance that is just as applicable to a new-business start-up as it is to a multinational organisation.","brand":"Andrews UK","offers":[{"title":"Default Title","offer_id":47151371944176,"sku":"9781909183421","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781909183421_p0.jpg?v=1763623167","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781909183421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}