{"product_id":"9781909623378","title":"BUILD YOUR TRIBE: The new marketing manifesto for restaurants, bars and cafés","description":"Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show you how to: engage with your most valuable customers online, in venue and at events, create your marketing dream team, identify the best social media channels for your business, turbo-charge your marketing with the latest low-cost digital marketing tools, successfully deliver your marketing plan by applying the latest project management techniques, fill more tables and increase sales in your venue and more.","brand":"Panoma Press","offers":[{"title":"Default Title","offer_id":47151375450352,"sku":"9781909623378","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781909623378_p0.jpg?v=1763624716","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781909623378","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}