{"product_id":"9781910223314","title":"Why You Need A Business Story And How To Create It","description":"As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an international advertising and marketing agency I had the privilege of helping world-class brands, such as Google, 3M, and Dell, create stories that connected with customers beyond the product benefits. In 2014, I set myself the task of writing a book that would provide a process to enable anyone to create their own authentic business story. I have made the process as simple as possible so that it is easy to action. But that does mean this book is not the usual 300 pages but instead a slim book containing just the information you need to create your business story quickly. Why You Need A Business Story And How To Create It is a tested method for creating your own powerful business stories that you will be able to write, tell and share today.","brand":"Consilience Media","offers":[{"title":"Default Title","offer_id":47047665942768,"sku":"9781910223314","price":9.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781910223314_p0.jpg?v=1763626106","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781910223314","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}