{"product_id":"9781910507087","title":"Label Embellishments and Special Applications: Exploring the techniques and processes used for adding decorative finishes and functionality to labels","description":"\u003cp\u003eThe retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available.\u003c\/p\u003e\u003cp\u003eThis book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such as foiling, embossing and novel printing techniques, and introduces the new technologies and innovations.\u003c\/p\u003e\u003cp\u003eThe use of smart materials, developments in multi-web manufacturing and the introduction of electronics in particular, are accelerating the evolution of the label as a more functional packaging component. These 'smart' and 'active' labels allow packaging to engage and interact with a wider range of human senses and smart devices. Their application, and the opportunity it presents, is covered in depth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapters include:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eIntroduction and markets\u003c\/li\u003e\n\u003cli\u003eFoil stamping processes\u003c\/li\u003e\n\u003cli\u003eHolograms\u003c\/li\u003e\n\u003cli\u003eEmbossing\u003c\/li\u003e\n\u003cli\u003eBronzing process\u003c\/li\u003e\n\u003cli\u003eInk metalization\u003c\/li\u003e\n\u003cli\u003eIntaglio printing\u003c\/li\u003e\n\u003cli\u003eLamination\u003c\/li\u003e\n\u003cli\u003eThermography\u003c\/li\u003e\n\u003cli\u003eSpecial effect inks, varnishes and coatings\u003c\/li\u003e\n\u003cli\u003eLaser die-cutting\u003c\/li\u003e\n\u003cli\u003eSmart, active and intelligent labeling\u003c\/li\u003e\n\u003cli\u003eLabel leaflets and multi-layer constructions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tarsus Exhibitions \u0026 Publishing Ltd","offers":[{"title":"Default Title","offer_id":47043864297712,"sku":"9781910507087","price":119.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781910507087_p0.jpg?v=1763629402","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781910507087","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}