{"product_id":"9781910507117","title":"Brand Protection, Security Labeling and Packaging: Technologies and strategies for optimum product protection","description":"\u003cp\u003eLabels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk.\u003c\/p\u003e\u003cp\u003eHundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided.\u003c\/p\u003e\u003cp\u003eThis book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapters include:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eIntroduction to security and product protection\u003c\/li\u003e\n\u003cli\u003eBrand protection - the role of security labeling and packaging\u003c\/li\u003e\n\u003cli\u003eThe importance of printing substrates in brand security\u003c\/li\u003e\n\u003cli\u003eInks, coatings and varnishes - safety explored\u003c\/li\u003e\n\u003cli\u003eBuilding the foundations - origination\u003c\/li\u003e\n\u003cli\u003eApplications for print security\u003c\/li\u003e\n\u003cli\u003eFoiling, embossing and 2D, 3D holographic solutions\u003c\/li\u003e\n\u003cli\u003eAdding intelligence to labels - barcodes, RFID and beyond\u003c\/li\u003e\n\u003cli\u003eWorking with the brand owner to enhance and secure the brand\u003c\/li\u003e\n\u003cli\u003eManaging security issues as they affect products in the print business\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Tarsus Exhibitions \u0026 Publishing Ltd","offers":[{"title":"Default Title","offer_id":47043927769328,"sku":"9781910507117","price":129.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781910507117_p0.jpg?v=1763629409","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781910507117","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}