{"product_id":"9781910600153","title":"Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow","description":"\u003cb\u003eSMALL BUSINESSES CAN THINK BIG... HERE'S HOW\u003c\/b\u003e\u003cp\u003eAre you struggling to find marketing ideas for your small business?\u003c\/p\u003e\u003cp\u003eDoes your business plan consist of a few scribbles on the back of a napkin?\u003c\/p\u003e\u003cp\u003eDoes the thought of learning \"online marketing\" scare you?\u003c\/p\u003e\u003cp\u003eDo you find traditional business books dull, or uninspiring?\u003c\/p\u003e\u003cp\u003eHave you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now?\u003c\/p\u003e\u003cp\u003eDo you want to grow your small business, \u003cb\u003ewithout\u003c\/b\u003e having to learn complex marketing strategies, and \u003cb\u003ewithout\u003c\/b\u003e being told to simply \"work harder than everyone else\"?\u003c\/p\u003e\u003cp\u003eIf so, then \"Big Ideas... for Small Businesses\" could be the \"lightbulb moment\" you've been waiting for...\u003c\/p\u003e\u003cp\u003eFormer civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSOME OF THE \"BIG IDEAS\" THAT YOU WILL DISCOVER:\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy the \"Dragons\" hate lifestyle businesses, and why you should love them.\u003c\/li\u003e\n\u003cli\u003eHow almost anyone could become a millionaire in their lifetime, given just £200 a month.\u003c\/li\u003e\n\u003cli\u003eWhy John blames Richard Branson for his early failures\u003c\/li\u003e\n\u003cli\u003eHow to get clarity on your business strategy, and bring that into your daily routine.\u003c\/li\u003e\n\u003cli\u003eHow to sell a dozen eggs for over £500\u003c\/li\u003e\n\u003cli\u003eThe ONE thing that truly transformed John's business\u003c\/li\u003e\n\u003cli\u003eHow to find, hire, (and fire!) your first employee.\u003c\/li\u003e\n\u003cli\u003eWhy every Luke Skywalker needs a Yoda.\u003c\/li\u003e\n\u003cli\u003eEXACTLY how he made over £100k from ONE marketing campaign.\u003c\/li\u003e\n\u003cli\u003eThe five magic ingredients for success in almost any given field.\u003c\/li\u003e\n\u003cbr\u003e \u003c\/ul\u003e\u003cp\u003eJOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former \"hustler\", he now earns more money \"working\" 20 to 25 hours a week than he used to pulling all nighters and \"grinding\" for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.\u003c\/p\u003e","brand":"Let's Tell Your Story Publishing","offers":[{"title":"Default Title","offer_id":47019370283248,"sku":"9781910600153","price":17.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781910600153_p0.jpg?v=1763626935","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781910600153","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}