{"product_id":"9781911498360","title":"The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies","description":"\u003cp\u003eThis is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today’s digital and data-driven economy.\u003c\/p\u003e","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":47048021901552,"sku":"9781911498360","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781911498360_p0.jpg?v=1763631195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781911498360","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}