{"product_id":"9781912328017","title":"101 Business Lessons From A Recovering Accountant: Business Lessons from my Window Cleaner, Margaret Thatcher, George Clooney and many more.","description":"\u003cp\u003e\u003cstrong\u003eReviews by Perry Marshall, Richard Kosh and other business leaders and entrepreneurs\u003c\/strong\u003e In this book ‘101 Business Lessons From A Recovering Accountant,’ you will learn:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eHow to increase your prices and NOT lose customers\u003c\/li\u003e  \u003cli\u003eThe most important step to dramatically increasing profits, yet the most overlooked\u003c\/li\u003e  \u003cli\u003eWhy 80\/20 is such a powerful tool\u003c\/li\u003e  \u003cli\u003eHow to spot your most profitable whales and change your business for ever\u003c\/li\u003e  \u003cli\u003eSteps to ease profit sucking clients out of your business\u003c\/li\u003e  \u003cli\u003eLots of zero cost marketing tips\u003c\/li\u003e  \u003cli\u003eHow to get a scoreboard in your business to track all your key numbers\u003c\/li\u003e  \u003cli\u003eAnd much more\u003c\/li\u003e  \u003cli\u003eSome ways of approaching 80\/20 will dramatically improve your sales. Others will dramatically slash your expenses. You will likely find that you can make money serving fewer customers than you are now; and that you can put bigger profits in your pocket, and pay yourself more, with less sales. This is counterintuitive. But everything about 80\/20 is counterintuitive. And you may also find in this book that…\u003c\/li\u003e  \u003cli\u003eSocial Media is losing you money\u003c\/li\u003e  \u003cli\u003eYou are taping dollar bills or euros to every single unit you ship, for some of your product line\u003c\/li\u003e  \u003cli\u003eKey employees are losing you money\u003c\/li\u003e  \u003cli\u003eKey advertising channels are losing you money\u003c\/li\u003e  \u003cli\u003eYour accountant is losing you money\u003c\/li\u003e  \u003cli\u003eYou are probably UNDER-using email\u003c\/li\u003e  \u003cli\u003eYou are probably ignoring, neglecting or shortchanging some of your most PROFITABLE and LOYAL customers\u003c\/li\u003e  \u003cli\u003e…and you almost certainly need to take a cue from the Irish girl who kissed George Clooney.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eBut whatever you do, don’t ignore his book.\u003c\/strong\u003e \u003cstrong\u003ePerry Marshall, Chicago, USA\u003c\/strong\u003e \u003cem\u003eAuthor, 80\/20 Sales \u0026amp; Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising.\u003c\/em\u003e \u003cstrong\u003e“This is a must-read for any business owner. But only if you want to multiply your profits and cash.”\u003c\/strong\u003e\u003cstrong\u003eRichard Koch\u003c\/strong\u003e \u003cem\u003eauthor of the million-copy bestseller The 80\/20 Principle.\u003c\/em\u003e\n\u003c\/li\u003e \u003c\/ul\u003e","brand":"Quantum Business Solutions","offers":[{"title":"Default Title","offer_id":47172950589680,"sku":"9781912328017","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781912328017_p0.jpg?v=1763634037","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781912328017","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}