{"product_id":"9781925144055","title":"Creating a Powerful Brand","description":"The digital revolution has dramatically changed the way customers gather information about brands.\u003cp\u003eYou are no longer in charge of your brand and reputation, your customers are. \u003c\/p\u003e\u003cp\u003e'A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook, founder of Intuit\u003c\/p\u003e\u003cp\u003eWhat your customers see about you online becomes their reality and they share this information in social media with millions instantly!\u003c\/p\u003e\u003cp\u003eBy understanding and utilizing the power of social media you can be in control of your brand.\u003c\/p\u003e\u003cp\u003eIn Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand.\u003c\/p\u003e\u003cp\u003eAbout Andrew Ford: With 15 years corporate experience backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.\u003c\/p\u003e","brand":"Social Star","offers":[{"title":"Default Title","offer_id":47058541641968,"sku":"9781925144055","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781925144055_p0.jpg?v=1763634133","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781925144055","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}