{"product_id":"9781925144062","title":"Creating a Powerful Brand: It's Not Just Business, It's Personal","description":"The digital revolution has dramatically changed the way customers gather information about brands.\u003cbr\u003e\u003cbr\u003eYou are no longer in charge of your brand and reputation, your customers are. \u003cbr\u003e\u003cbr\u003eA brand is no longer what we tell the consumer it is – it is what the consumers tell each other it is’ Scott Cook founder of Intuit\u003cbr\u003e\u003cbr\u003eWhat your customers see about you online becomes their reality and they share this information in social media with millions instantly!\u003cbr\u003e\u003cbr\u003eBy understanding and utilizing the power of social media you can be in control of your brand.\u003cbr\u003e\u003cbr\u003eIn Creating a Powerful Brand you’ll learn the five key steps to creating and managing your personal brand.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e“Andrew is a highly professional expert on brand presence and social media.  His innovative approach and genuine advice is invaluable for anyone looking to take their business or personal brand to the next level”.\u003cbr\u003e\u003cbr\u003eAbout Andrew Ford: With 15 years corporate experience, backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining ‘Branding’ for individuals, companies and small business.","brand":"Jeremy Tyrrell","offers":[{"title":"Default Title","offer_id":47168294256880,"sku":"9781925144062","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781925144062_p0.jpg?v=1763633811","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781925144062","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}