{"product_id":"9781925590302","title":"Xcelerate: Innovate your business model, disrupt your market, fast-hack into the future","description":"\u003cp\u003e\u003cstrong\u003eWhat if you could design the next global trend?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnother enterprise has entered your space. A new startup has changed the prevailing way business is done in your industry.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAre you scared? You should be.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTechnology is shifting so rapidly that it is driving new business models, bringing with it new market innovation opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world is full of books and methodologies to help you innovate from a customer need or a product development perspective, but little has been said and done to show you how to innovate your market – until now.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eXcelerate \u003c\/strong\u003eflips traditional approaches to disruption and innovation. It’s a fast, finite framework that delivers leaders of large organisations \u003cstrong\u003e\u003cem\u003ebreakthrough results \u003c\/em\u003e\u003c\/strong\u003enot just incremental thinking.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten from an Australian perspective, \u003cstrong\u003eXcelerate \u003c\/strong\u003eincludes examples and case studies of leading companies and successful startups alike – such as Amazon Go, Uber, Airbnb, IBM and SurfAir.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWaiting to see how new trends and technology will land is like waiting for the big wave at the beach to wipe you out.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt’s time to get out there and create the next wave yourself.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book will show you how.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Fontaine Press","offers":[{"title":"Default Title","offer_id":47043999039728,"sku":"9781925590302","price":22.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781925590302_p0.jpg?v=1763634839","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781925590302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}